How to Build (and Market) a Strong Company Culture

One of the best and most underutilized ways to get people talking about your brand is to promote good company culture. It’s the ultimate win-win scenario: collaboration in the workplace hits an all-time high, your team is happier and the outside world is clamoring to work with you.

Here are some proven strategies to pique clients’ interest while empowering your team.

 

Make ’Em Laugh

Gen Z is onto something with their unique blend of humor and tech-savviness. In fact, one way to build and market good company culture is by infusing humor into your promotional content. Memes, pithy captions and memorable short videos are just a few ways to capture your brand’s playfulness.

Granted, not every organization is trying to be funny, nor should they. Make sure you understand your audience and only post humor if it’s right for your brand.

 

Gamify the Workplace

Scoreboards. Incentives. Employee recognition. Not only does lighthearted competition make work more fun, but it also gives employees an incentive to work harder while capturing the interest of the public.

One way to gamify the workplace is by hosting a social media competition. Have each team member snap a photo that is relevant to your company and share it across social platforms. Whoever gets the most likes wins a gift card to their favorite restaurant. Once again, keep the posts true to your brand, and the emphasis on having fun.

 

Embrace Employee-Driven Content

Placing your team front and center is the ultimate way to invest in them while showing your audience who you are.

There are infinite ways to make content more employee-driven. Share employee interviews and testimonials. Have them on the latest episode of your company podcast. Let them put their acting chops to the test in your Wes Anderson-inspired campaign video. You know, the usual.

 

Snap Some Pics

Something as simple as snapping a few photos can boost credibility, highlight company values and show that your brand is comprised of real, actual human people. 

These photos don’t have to be master-class – in some cases, it’s better if they’re not. Even the most DIY photos can capture your employees’ authentic energy. So go on – take photos at your next company outing or Halloween party and share them online. You’ll be glad you did.

 

Bullseye: Create Content That Makes An Impact

Whether you’re engaging in some healthy workplace competition or sharing a hilarious, employee-driven video online, showcasing your culture through content is key.

At Bullseye Media, our team genuinely likes each other. That vibe enables our teams to work together to boost brand awareness through effective marketing. 

Let’s promote your good company culture together. Partner with us today.